Executive Summary
Business Overview
Cellphonecare is the Cellcall brand name associated with repair and servicing of cellular handsets. Its objective is to put customers back on air as quickly as possible, regardless of infrastructure, in order to reduce churn and create Cellcall customer loyalty.
Cellphonecare offers in and out- of warranty repairs on all brands of cellular handsets that are distributed by the Cellcall Network. The Cellphonecare cellular handset repair service is an additional service to the already vast offering to the Cellcall customer.
A complete turnkey solution financed by Cellcall is provided, comprising a shop of approximately 140 square meters including fixtures and fittings. It does not however include office furniture, a photocopier a fax machine, telephone and the like.
The Product and Service
A Cellphonecare is normally combined with a Cellcall outlet for economic sustainability and a minimum number of booked–in repairs as well as actual repairs are required in order to be profitable.
A Cellphonecare is normally combined with a Cellcall outlet for economic sustainability and a minimum number of booked – in repairs as well as actual repairs are required in order to be profitable. The number of repaired units is calculated against the known failure rate and the number of subscribers in the area.
Describe the location, premises and — where applicable — production facilities
At present Cellphonecare stores are located nationally, across the country. These stores are opened in an area on the basis of potential repairs calculated on the number of active subscribers on the network in that particular area. The number of repaired units is calculated against the known failure rate and the number of subscribers in the area.
This Cellphonecare franchise outlet is aimed to be opened in the Hazelwood suburb of Pretoria. The final location will only be known once approval for a Cellphonecare franchise outlet is granted. Cellcall is expected to dictate/indicate the location according to their market research and calculations as described above.
Site Selection
Cellcall Service Provider Co. identifies the most suitable location and negotiates the terms and conditions of the Lease. The lease is secured by Cellcall.
Development of site
The Franchiser provides a complete turnkey operation, from design and development to the fixtures and fittings of the site.
Opening of the site
BDP Co.'s operations team will provide you with full assistance in the opening of your Cellphonecare outlet and will provide ongoing support and assistance thereafter.
Company Management
Catherine Green
Catherine Green matriculated with a N3 Business Matric from Damelin with subjects including small business management & entrepreneurship. Catherine also have short course qualifications in Drama, Graphic design, Art & film appreciation, Art management & administration. Her work experience includes (abbreviated):
GSRC International - P.A. to Managing Director, my duties is to handle all Public Relations and Human Resources. Organising all events for staff, clients, etc. Handling clients and suppliers, helping with marketing.
Plan International (UK) - Trainee Manager,
Alison Ntondo
Miss Alison Ntondo has attained the following qualifications:
Diploma in Public Relations, UNISA, 2005
Diploma in Media Studies, Boston City Campus, 2002
Short courses included:
Basic Business Communication (2001), PRISA
Financial Services: Wealth management (2006), Damelin School of Banking
It's My Tender (2005), Sunday Times and Cell C
Her work experience includes (Abbreviated):
First National Bank, Client Service Consultant and Corporate Consultancy with her main responsibility providing financial advice, promoting and selling a range of financial solutions across a broad spectrum of product offerings to best meet and grow the financial service needs of high value customers
Department of Public Service and Administration, Internship and acting as Coordinator of Employee Wellness with main responsibility including responsible for all marketing strategies on Employee Wellness Program, coordinating awareness campaigns and creating awareness on employee wellness campaign
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